Flagler Avenue Pizza Company

396 Flagler Ave
New Smyrna Beach, FL 32169
386-410-3977

FROM NYC TO NSB

Flagler Avenue Pizza Company is proud to serve delicious New York style pizzas made from only the freshest, high quality ingredients. We are proud to serve delicious New York style pizzas made from only the freshest, high quality ingredients. Our pizza recipes have been handed down from generation to generation. Modified with a touch of unique New York, we have perfected our pizzas to satisfy even the greatest of pizza lovers.

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Pizza in the United States

Pizza first made its appearance in the United States with the arrival of Italian immigrants in the late 19th century and was popular among large Italian populations in New York City, Chicago, Philadelphia, Trenton and Saint Louis.

According to a 2009 response published in a column on Serious Eats, the first printed reference to “pizza” served in the US is a 1904 article in The Boston Journal. Giovanni and Gennaro Bruno came to America from Naples, Italy, in 1903 and introduced the Neapolitan pizza to Boston. Later, Vincent Bruno (Giovanni’s son) went on to open the first pizzeria in Chicago.

Conflicting stories

Conflicting stories have the first pizzeria opening in 1905 when Gennaro Lombardi applied for a license in New York to make and sell pizza. One of the generally accepted first US business to sell pizza, Lombardi’s. With tomato pies wrapped in paper and tied with a string at lunchtime to workers from the area’s factories. In 1905, putative founder Gennaro Lombardi received a business license to operate a pizzeria restaurant. Soon he had a clientele that included Italian tenor Enrico Caruso. He later passed the business on to his son, George.

Pizza was brought to the Trenton area of New Jersey with Joe’s Tomato Pies opening in 1910, followed soon by Papa’s Tomato Pies in 1912. In 1936, De Lorenzo’s Tomato Pies was opened. While Joe’s Tomato Pies has closed, both Papa’s and Delorenzo’s have been run by the same families since their openings and remain among the most popular pizzas in the area.

Another early pizzeria

Frank Pepe Pizzeria Napoletana in New Haven, Connecticut, was another early pizzeria which opened in 1925 (after the owner served pies from local carts and bakeries for 20–25 years) and is famous for its New Haven–style Clam Pie. Frank Pepe’s nephew Sal Consiglio opened a competing store, Sally’s Apizza, on the other end of the block, in 1938. Both establishments are still run by descendants of the original family. When Sal died, over 2,000 people attended his wake, and The New York Times ran a half-page memoriam. The D’Amore family introduced pizza to Los Angeles in 1939.

Before the 1940s, pizza consumption was limited mostly to Italian immigrants and their descendants. Following World War II, veterans returning from the Italian Campaign, who were introduced to Italy’s native cuisine proved a ready market for pizza in particular, touted by “veterans ranging from the lowliest private to Dwight D. Eisenhower”. By the 1960s, it was popular enough to be featured in an episode of Popeye the Sailor. Pizza consumption has exploded in the U.S with the introduction of Pizza chains such as Domino’s, Pizza Hut, and Papa John’s.

Ike Sewell and Ric Riccardo

Two entrepreneurs, Ike Sewell and Ric Riccardo, invented Chicago-style deep-dish pizza, in 1943. They opened their own restaurant on the corner of Wabash and Ohio, Pizzeria Uno.

Pizza chains sprang up with pizza’s popularity rising. Leading early pizza chains were Shakey’s Pizza, founded in 1954 in Sacramento, California; Pizza Hut, founded in 1958 in Wichita, Kansas; Little Caesars, founded in 1959 in Garden City, Michigan and Josey’s Pizza, founded in Newnan, Georgia, in 1943.

Later restaurant chains in the dine-in pizza market were Bertucci’s, Happy Joe’s, Monical’s Pizza, California Pizza Kitchen, Godfather’s Pizza, and Round Table Pizza, as well as Domino’s, Pizza Hut, Little Caesars and Papa John’s. Pizzas from take and bake pizzerias, and chilled or frozen pizzas from supermarkets make pizza readily available nationwide. 13% of the US population consumes pizza on any given day.

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